SBD/Issue 87/Sponsorships, Advertising & Marketing

Hannah Teter’s Charity Work, Sponsorships Examined

Hannah’s Gold Maple Syrup Sales
Generate Nearly $10,000 For Charity

With the Winter X Games starting today, Gold Medal-winning snowboarder Hannah Teter is profiled by Pete Thomas of the L.A. TIMES, who reports that after Teter was selected as the best female action sports athlete at the ’06 ESPY Awards, she “saw her salary with Burton Snowboards increase into the mid-six figures” and was “rewarded by sponsors Mountain Dew and Motorola.” She is currently “assisting Motorola and Burton in the design of a jacket wired with speakers and microphones for listening to music and talking on the phone.” Also, Hannah’s Gold maple syrup, sold at with proceeds from sales of the $15 bottles going to charity, has “raised nearly $10,000 for the Christian relief organization, World Vision,” Teter is also “forging ahead with plans to sponsor a village in Kenya, helping to build a medical clinic and brining in clean water.” The USOC honored her last week as the ’06 Sportswoman of the Year, “in part because of her humanitarian efforts” (L.A. TIMES, 1/25). Read more on the Winter X Games.
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Motorola, PepsiCo, USOC

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