Disney Chair & CEO Bob Iger Extends Contract ESPN Films Promotes Geist, Inks Edelman Deal ESPN Tries To Stay Strong In Changing Landscape Source: Looming Cuts At ESPN Causing Concern ABC Examines Iguodala's Controversial Comments Mike Golic Wants To Do "Mike & Mike" With Son Disney's Iger Defends Involvement With Trump Author: ESPN Cuts Due To Larger Rights Deals MLS Matches Get Strong Numbers To Start '17 ESPN Job Cuts Not For Behind-The-Scenes Staff
SBD/Issue 87/Sponsorships, Advertising & Marketing
Grenade Launchers: Olympic Medalist Kass’ Company Profiled
Published January 25, 2007
| Kass Finding Financial
Success With Apparel Venture
FINANCIALS: Roenigk notes since forming Grenade, which “thrives more on aesthetics than technology, with gloves designed by artists and riders,” annual sales have grown from $120,000 to $6M, and the brothers “have turned down buyout offers from Quiksilver and Oakley, among others.” Kass: “We would like to hit $15[M] in sales in five years. That would be a big chunk of the market.” He said of one day selling the brand, “The company [that buys Grenade] would have to be one we respect and see a future with. It would have to feel right” (ESPN THE MAGAZINE, 1/29 issue).