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SBD/Issue 87/Sponsorships, Advertising & Marketing
Grenade Launchers: Olympic Medalist Kass’ Company Profiled
Published January 25, 2007
| Kass Finding Financial
Success With Apparel Venture
FINANCIALS: Roenigk notes since forming Grenade, which “thrives more on aesthetics than technology, with gloves designed by artists and riders,” annual sales have grown from $120,000 to $6M, and the brothers “have turned down buyout offers from Quiksilver and Oakley, among others.” Kass: “We would like to hit $15[M] in sales in five years. That would be a big chunk of the market.” He said of one day selling the brand, “The company [that buys Grenade] would have to be one we respect and see a future with. It would have to feel right” (ESPN THE MAGAZINE, 1/29 issue).