SBD/Issue 87/Sponsorships, Advertising & Marketing

Ad Monitor: Car Companies Share Time On NFC Title Game

Ford, GM, Daimler-Chrysler and Toyota were the top four advertisers during Fox’ broadcast of the Saints-Bears NFC Championship Game last Sunday. The chart below lists all the national ads that aired on the game. It does not include regional or local ads. The feed monitored was from Charlotte’s WCCB-Fox and includes pregame, game, and postgame coverage. The ads appear with their frequency and length.

COMPANY/BRAND
ADS/LENGTH
COMPANY/BRAND
ADS/LENGTH
Ford
10, :30
Texas Instruments
2, :30
GM
9, :30
20th Century Fox
2, :30
DaimlerChrysler
6, :30
WebMD
2, :30
Toyota
6, :30
Adams Respiratory Therapeutics
1, :30 1, :15
Cingular
5, :30
Columbia Pictures
1, :30 1, :15
NFL
5, :30
Alltel
1, :30
Visa
5, :30
Apple
1, :30
Anheuser-Busch
4, :30
Applebee's
1, :30
Dodge
4, :30
Burger King
2, :15
Coors Brewing
3, :30
Campbell's
2, :15
Microsoft
3, :30
Circuit City
2, :15
State Farm
3, :30
Energizer
1, :30
Subway
3, :30
Hertz
1, :30
UPS
3, :30
MasterCard
1, :30
Verizon
3, :30
Miller Brewing
1, :30
Wendy's
2, :30 1, :15
PepsiCo
1, :30
Yum Brands
1, :30 3, :15
Samsung
1, :30
Best Buy
2, :30
Sony
1, :30
Dell
2, :30
SunCom
1, :30
DirecTV
2, :30
Sylvania
1, :30
FedEx
2, :30
TGI Friday's
1, :30
Frito-Lay
1, :60
Warner Bros.
1, :30
McDonald's
2, :30
E Trade
1, :15
Merck/Schering-Plough
1, :60
Lionsgate
1, :15
Nike
1, :60
Touchstone Pictures
1, :15
Southwest.com
2, :30
Universal Pictures
1, :15

NOTES: Anheuser-Busch promoted Bud Light and Budweiser, Coors Brewing touted Coors Light and Miller Brewing advertised Miller Lite. PepsiCo promoted Diet Pepsi. Yum Brands touted Pizza Hut and Taco Bell. Frito-Lay advertised its Lay’s potato chips. Campbell’s promoted Chunky Soup. NFL touted NFLShop.com, NFL Network and its relationship with the United Way. Adams Respiratory Therapeutics promoted Mucinex. Merck/Schering-Plough touted Zetia. Energizer advertised its Schick Quattro Titanium razor. Texas Instruments touted its DLP technology. Sylvania advertised Silverstar Ultra headlights. Apple promoted Mac computers. DaimlerChrysler touted Chrysler and Jeep. GM promoted Cadillac, Chevrolet and Hummer.

MOVIE NOTES: The following theatrical releases were promoted: Columbia Pictures’ “Ghost Rider,” 20th Century Fox’ “Epic Movie,” Universal Pictures’ “Smokin’ Aces” and Warner Bros.’ “300.” The following promoted DVD releases: Columbia Pictures’ “Gridiron Gang,” Lionsgate’s “Saw III” and Touchstone Pictures’ “The Guardian.”

SPORTS TIE-INS: Coors Light ads featured former NFL coaches Mike Ditka and Jim Mora. The Samsung ad featured former NFL QBs Boomer Esiason, Dan Marino and Steve Young. The MasterCard and Sony spots featured Colts QB Peyton Manning. A Cadillac spot featured recently retired Giants RB Tiki Barber. The Campbell’s spot featured Eagles QB Donovan McNabb. The PepsiCo ad was a football-themed ad.

BROUGHT TO YOU BY: The following sponsored elements ran during the broadcast: “AT&T Postgame”; “Ford Fox NFL Sunday”; “Microsoft People Ready Matchups”; “State Farm Covers The Field”; “Subway Fresh Buzz”; “Texas Instruments DLP Ultimate Picture Cam”; “UPS Leaderboard”; “Visa Halftime”; and “WebMD Symptom Checker.” At separate times during the pregame broadcast, Ford, Microsoft and State Farm sponsored the scroll at the bottom of the TV screen. Visa sponsored the scroll at halftime while AT&T sponsored it during postgame coverage.

PROMOS: The following Fox/FX programming was promoted during the broadcast, with their frequency listed parenthetically: “24” (5), “American Idol” (4), Daytona 500 (4), “House” (4), “Prison Break” (4), Rolex 24 Hours of Daytona (4), “’Til Death” (4), “The War At Home” (3), “American Dad” (2), “Family Guy” (2), “The O.C.” (2), “The Simpsons” (2), “Bones” (1), “Dirt” (1) and “The Winner” (1).

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