SBD/Issue 87/Front Page

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Let’s Talk About Sox
Red Sox unveil their annual revenue-generating Fenway Park improvements.

Signs Of Support
Hornets land Cadbury Schweppes as first Champion- level sponsor in New Orleans since Hurricane Katrina.

Cold Mountain
PGA Tour denies claims that it caused The International loss of rich title sponsor.

Good Humor Man
A-B returns to humorous Super Bowl ads for Budweiser.

Penalty Flag
NFL, union reach tougher policy for performance- enhancing drugs.

Getaway Vehicle
Ford pulls out of Champ Car sponsorship.

Necessary Roughness?
Tiger Woods shuns stunt double in new Buick spots debuting this week.

Torre Party
Yankees manager’s $7.5M salary more than double next highest, Cubs’ Lou Piniella.

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