SBD/Issue 87/Front Page

Print All
  • No Headline

    Winter X Games Underway In Aspen
    As ESPN’s Winter X Games begins in Aspen, there is no doubting the growth of the franchise. Attendance has skyrocketed 92% since it was first held in Aspen in ’02, and TV ratings remain solid. The annual winter sports festival has also spawned new multimillion-dollar businesses, as well as a crop of marketable athletes who have not only won the backing of blue-chip sponsors, but have even boosted the hip-factor and cachet of the Olympics.

    Print | Tags: Front Page
  • No Headline

    “I just cannot imagine that a Bayern player would wear a German shirt with the Nike logo on it.”

    — Bayern Munich President Karl-Heinz Rummenigge, whose adidas-backed team may try to prohibit its players from playing for the German national soccer team if Nike lands the national team’s marketing rights (AGENCE FRANCE-PRESSE, 1/25).

    Print | Tags: Front Page
  • No Headline

    Let’s Talk About Sox
    Red Sox unveil their annual revenue-generating Fenway Park improvements.

    Signs Of Support
    Hornets land Cadbury Schweppes as first Champion- level sponsor in New Orleans since Hurricane Katrina.

    Cold Mountain
    PGA Tour denies claims that it caused The International loss of rich title sponsor.

    Good Humor Man
    A-B returns to humorous Super Bowl ads for Budweiser.

    Penalty Flag
    NFL, union reach tougher policy for performance- enhancing drugs.

    Getaway Vehicle
    Ford pulls out of Champ Car sponsorship.

    Necessary Roughness?
    Tiger Woods shuns stunt double in new Buick spots debuting this week.

    Torre Party
    Yankees manager’s $7.5M salary more than double next highest, Cubs’ Lou Piniella.

    Print | Tags: Front Page
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug