Sources: EverBank, Jags Set For Extension Paul: I'll Sit Out If Sterling Still In Control Johnson Leads In NASCAR TV Exposure MLBPA Files Grievance Against Astros TWC, SEC Net Reach Carriage Deal Executive Transactions F1 Race In New Jersey Delayed Again UNC Unveils Plan For Former Athletes To Graduate Bon Jovi Group Studied Toronto Stadium Sites Packers Open To Playing Road Game In London
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Winter X Games begins in Aspen, there is no doubting the growth of the franchise. Attendance has skyrocketed 92% since it was first held in Aspen in ’02, and TV ratings remain solid. The annual winter sports festival has also spawned new multimillion-dollar businesses, as well as a crop of marketable athletes who have not only won the backing of blue-chip sponsors, but have even boosted the hip-factor and cachet of the Olympics.
“I just cannot imagine that a Bayern player would wear a German shirt with the Nike logo on it.”
Bayern Munich President Karl-Heinz Rummenigge, whose adidas-backed team may try to prohibit its players from playing for the German national soccer team if Nike lands the national team’s marketing rights (AGENCE FRANCE-PRESSE, 1/25).
Let’s Talk About Sox
Red Sox unveil their annual revenue-generating Fenway Park improvements.
Signs Of Support
Hornets land Cadbury Schweppes as first Champion- level sponsor in New Orleans since Hurricane Katrina.
PGA Tour denies claims that it caused The International loss of rich title sponsor.
Good Humor Man
A-B returns to humorous Super Bowl ads for Budweiser.
NFL, union reach tougher policy for performance- enhancing drugs.
Ford pulls out of Champ Car sponsorship.
Tiger Woods shuns stunt double in new Buick spots debuting this week.
Yankees manager’s $7.5M salary more than double next highest, Cubs’ Lou Piniella.