Universal Sports Signs Deal With NCTC France Reaquires Five Star Athlete Management NBC Has Sold 70-80% Of Super Bowl Ads Verizon CEO On Domestic Violence In NFL El Al To Sponsor Maccabi-Nets Game NCAA Launches Exec VP Search Classified Advertisements Executive Transactions Vegas PGA Tour Event Adding "Dayclub" Arizona State To Build Student-Athlete Center
SBD/Issue 87/Front PagePrint All
Winter X Games begins in Aspen, there is no doubting the growth of the franchise. Attendance has skyrocketed 92% since it was first held in Aspen in ’02, and TV ratings remain solid. The annual winter sports festival has also spawned new multimillion-dollar businesses, as well as a crop of marketable athletes who have not only won the backing of blue-chip sponsors, but have even boosted the hip-factor and cachet of the Olympics.
“I just cannot imagine that a Bayern player would wear a German shirt with the Nike logo on it.”
Bayern Munich President Karl-Heinz Rummenigge, whose adidas-backed team may try to prohibit its players from playing for the German national soccer team if Nike lands the national team’s marketing rights (AGENCE FRANCE-PRESSE, 1/25).
Let’s Talk About Sox
Red Sox unveil their annual revenue-generating Fenway Park improvements.
Signs Of Support
Hornets land Cadbury Schweppes as first Champion- level sponsor in New Orleans since Hurricane Katrina.
PGA Tour denies claims that it caused The International loss of rich title sponsor.
Good Humor Man
A-B returns to humorous Super Bowl ads for Budweiser.
NFL, union reach tougher policy for performance- enhancing drugs.
Ford pulls out of Champ Car sponsorship.
Tiger Woods shuns stunt double in new Buick spots debuting this week.
Yankees manager’s $7.5M salary more than double next highest, Cubs’ Lou Piniella.