Sprint Ad Featuring Durant Debuts Tonight Newest ESPN "30 For 30" Stars Bad Boy Pistons Pirates Sign Sponsorship With FedEx Ground Dierdorf To Call UM Football Games On Radio Swan Racing Re-Evaluating Team's Future Louisville Signs $40M Deal With Adidas Executive Transactions Herb Kohl Sells Bucks For $550M Rio Increases Budget For '16 Olympics Lexington Mayor Pushing Forward On Rupp Upgrades
SBD/Issue 87/Events & AttractionsPrint All
Winter X Games 11 Begins Today In Aspen
LOOKING GOOD: Total prize money for Winter X Games 11 is $726,100, with an individual top purse of $20,000 (L.A. TIMES, 1/25). Total attendance for the event has increased 92% since it was first held in Aspen in ’02. The 69,650 spectators in ’06 were the second-most in five years and ESPN’s broadcasts reached a record 747,130 HHs. Winter X Games host Sal Masekela said the event has received a “huge continued shot in the arm” from the participation of Olympic snowboarders like Shaun White, Gretchen Bleiler and Hannah Teter (Colorado Springs GAZETTE, 1/25). Moses Swope said that 45 of the 250 competitors this year are Olympians (BOSTON GLOBE, 1/25). Twenty-eight Winter X Games 10 athletes competed at the Turin Games (ASPEN TIMES, 1/22).
GREEN LIGHT: Also in Aspen, Scott Condon reported Aspen Skiing Co. which owns Buttermilk the city of Aspen and environmental group MaroonCorps are teaming with the X Games “to inspire those in attendance to learn about global warming.” They “hope several thousand people will be inspired enough to call the White House and leave a message for President Bush to take action on climate change.” The coalition is also “trying to enlist some athletes to wear a green ‘savesnow’ armband while competing and giving interviews” (ASPEN TIMES, 1/23).