The online space continues to gain new traction and teams, leagues, networks and sports companies are all trying new approaches to leverage this new media. At the start of 2007, what’s generating new revenue streams and building buzz? What’s building traffic and where are users going? Whether it’s providing new content or managing rights, we’ll outline the issues at play. As part of this project, we will present the 20 Most Influential People in Sports Online. Publishing Date: February 19. Ad Close Date: February 5. For information on advertising contact National Advertising Director Julie Tuttle at 212-500-0711 or jtuttle@sportsbusinessjournal.com.

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