Quote of the Day

align="center">“I just cannot imagine that a Bayern player would wear a German shirt with the Nike logo on it.”

— Bayern Munich President Karl-Heinz Rummenigge, whose adidas-backed team may try to prohibit its players from playing for the German national soccer team if Nike lands the national team’s marketing rights (AGENCE FRANCE-PRESSE, 1/25).

Thursday January 25, 2007 Vol. 13 — No. 87 Print This Issue

Top Stories

  • Winter X Games Underway In Aspen
    As ESPN’s Winter X Games begins in Aspen, there is no doubting the growth of the franchise. Attendance has skyrocketed 92% since it was first held in Aspen in ’02, and TV ratings remain solid. The annual winter sports festival has also spawned new multimillion-dollar businesses, as well as a crop of marketable athletes who have not only won the backing of blue-chip sponsors, but have even boosted the hip-factor and cachet of the Olympics.

  • Let’s Talk About Sox
    Red Sox unveil their annual revenue-generating Fenway Park improvements.

    Signs Of Support
    Hornets land Cadbury Schweppes as first Champion- level sponsor in New Orleans since Hurricane Katrina.

    Cold Mountain
    PGA Tour denies claims that it caused The International loss of rich title sponsor.

    Good Humor Man
    A-B returns to humorous Super Bowl ads for Budweiser.

    Penalty Flag
    NFL, union reach tougher policy for performance- enhancing drugs.

    Getaway Vehicle
    Ford pulls out of Champ Car sponsorship.

    Necessary Roughness?
    Tiger Woods shuns stunt double in new Buick spots debuting this week.

    Torre Party
    Yankees manager’s $7.5M salary more than double next highest, Cubs’ Lou Piniella.

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