SBD/Issue 86/Events & Attractions

Demand For Super Bowl Packages Jumps With Return To Miami

After consecutive Super Bowls at "appeal-challenged sites" — Jacksonville in '05 and Detroit last year — President Nick Giammusso's business is up 300% over last year, according to John Helyar of Giammusso: "There's been tremendous pent-up demand." The NFL's in-house Super Bowl packager, NFL On Location, is on pace to sell 2,500-2,600 packages this year after selling about 2,000 in its first year of business last year. TSE Sports & Entertainment President Robert Tuchman, whose company has sold about 1,000 packages compared to 350 last year, said, "The blue-chip companies that cut back after 9/11 are starting to do more again." Helyar noted limos and chauffeurs "are in high demand," and Jacksonville-based On Call Staffing Inc. CEO Mike Rolewicz "is providing 300 drivers to one limo company, compared to the 180 he hired for the same client two years ago." Rolewicz: "They're bringing in 50[%] more cars than they did in Jacksonville." Meanwhile, Helyar noted the NFL has sued three South Florida hotels, "alleging they reneged on contracts to provide the league rooms at a certain rate to pursue higher-rate customers." NFL Senior VP/Events Frank Supovitz said, "There are those who see a chance to do a year's worth of business in a weekend and would like to take a shot at stepping away (from their contract)" (, 1/23).

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