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SBD/Issue 79/Sports Media
Final Nielsen Ratings For Recent Sports Events
Published January 12, 2007
The following lists final Nielsen ratings for recent sports events (THE DAILY).
NOTES: A Knowledge Networks/SRI survey commissioned by ESPN Research found that 102 million people ages 12-24 in the U.S. watched, listened to, read or logged on to ESPN media each week during the fall, up 5% over 97 million a year earlier. The survey measures the usage of ESPN, ESPN2, ESPN Classic, ESPNews, ESPN Radio, ESPN The Magazine, ESPN.com and ESPN Wireless Publishing. The greatest increase came from ESPN.com, which grew 57% from 14.2 million weekly users to 22.4 million (ESPN)....Speed experienced its fourth straight year of viewership growth in ’06 and posted the highest primetime and total-day ratings in network history. Average primetime viewership was 247,000, up 10% over ’05. Average total-day viewership was 128,000, up 14% from ’05 (Speed).
CORRECTION: In Thursday’s issue, a chart included an incorrect calculation comparing Golf Channel ratings for the PGA Tour’s Mercedes-Benz Championship to ESPN’s ratings last year. THE DAILY regrets the error.
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|
SHOW
|
DATE
|
NET
|
TIME
|
RAT/SHR
|
|---|---|---|---|---|
|
NCAA Women's Basketball: Kentucky-Ohio State
|
1/6
|
CBS
|
12:00-2:00pm
|
0.5/1
|
|
NCAA Women's Basketball: Michigan State-Maryland
|
1/6
|
CBS
|
2:00-4:00pm
|
0.5/1
|
|
NCAA Women's Basketball: Tennessee-Connecticut
|
1/6
|
CBS
|
4:00-6:00pm
|
0.8/2
|
|
High School Football: U.S. Army All-American Bowl
|
1/6
|
NBC
|
1:00-4:00pm
|
1.4/4
|
|
AFC Wild Card: Chiefs-Colts
|
1/6
|
NBC
|
4:30-8:00pm
|
12.6/26
|
|
NFC Wild Card: Cowboys-Seahawks
|
1/6
|
NBC
|
8:00-11:30pm
|
16.4/27
|
|
NCAA Men's Basketball: (regional)
|
1/7
|
CBS
|
4:30-6:30pm
|
2.3/4
|
|
AFC Wild Card: Jets-Patriots
|
1/7
|
CBS
|
1:00-4:30pm
|
17.3/35
|
|
NFC Wild Card: Giants-Eagles
|
1/7
|
Fox
|
4:30-8:00pm
|
18.2/31
|
|
Incredible Dog Challenge (taped)
|
1/7
|
NBC
|
12:00-1:30pm
|
1.8/4
|
|
The America's Horse Challenge (taped)
|
1/7
|
NBC
|
1:30-2:30pm
|
1.3/3
|
|
PBR: Built Ford Tough Series: The Versus Invitational (same-day tape)
|
1/7
|
NBC
|
2:30-4:00pm
|
1.3/3
|
|
Progressive Latin on Ice (taped)
|
1/7
|
NBC
|
4:00-6:00pm
|
1.5/3
|
|
SHOW
|
DATE
|
NET
|
U.S. AREA
|
COV. AREA
|
000s
|
|---|---|---|---|---|---|
|
"Monday Night Football": Jets-Dolphins
|
12/25
|
ESPN
|
6.5
|
7.8
|
7226
|
|
"Monday Night Countdown"
|
12/25
|
ESPN
|
2.9
|
3.5
|
3222
|
|
Motor City Bowl: Middle Tennessee State-Central Michigan
|
12/26
|
ESPN
|
1.7
|
2.1
|
1948
|
|
Emerald Bowl: Florida State-UCLA
|
12/27
|
ESPN
|
3.7
|
4.4
|
4102
|
|
Holiday Bowl: Texas A&M-California
|
12/28
|
ESPN
|
3.4
|
4.1
|
3758
|
|
Independence Bowl: Oklahoma State-Alabama
|
12/28
|
ESPN
|
2.4
|
3.0
|
2725
|
|
Liberty Bowl: South Carolina-Houston
|
12/29
|
ESPN
|
2.7
|
3.2
|
2978
|
|
Champs Sports Bowl: Purdue-Maryland
|
12/29
|
ESPN
|
2.5
|
3.0
|
2748
|
|
Music City Bowl: Clemson-Kentucky
|
12/29
|
ESPN
|
1.8
|
2.2
|
2040
|
|
Alamo Bowl: Texas-Iowa
|
12/30
|
ESPN
|
4.9
|
6.0
|
5513
|
|
"Saturday Night Football": Giants-Redskins
|
12/30
|
NFLN
|
1.8
|
5.1
|
1974
|
|
Chick-fil-A Bowl: Georgia-Virginia Tech
|
12/30
|
ESPN
|
3.9
|
4.8
|
4395
|
|
Meineke Car Care Bowl: Navy-Boston College
|
12/30
|
ESPN
|
3.2
|
3.9
|
3559
|
NOTES: A Knowledge Networks/SRI survey commissioned by ESPN Research found that 102 million people ages 12-24 in the U.S. watched, listened to, read or logged on to ESPN media each week during the fall, up 5% over 97 million a year earlier. The survey measures the usage of ESPN, ESPN2, ESPN Classic, ESPNews, ESPN Radio, ESPN The Magazine, ESPN.com and ESPN Wireless Publishing. The greatest increase came from ESPN.com, which grew 57% from 14.2 million weekly users to 22.4 million (ESPN)....Speed experienced its fourth straight year of viewership growth in ’06 and posted the highest primetime and total-day ratings in network history. Average primetime viewership was 247,000, up 10% over ’05. Average total-day viewership was 128,000, up 14% from ’05 (Speed).
CORRECTION: In Thursday’s issue, a chart included an incorrect calculation comparing Golf Channel ratings for the PGA Tour’s Mercedes-Benz Championship to ESPN’s ratings last year. THE DAILY regrets the error.
