In Demand Looks To Keep “MLB Extra Innings” Package On Cable

In Demand is in talks to “renew cable’s deal to distribute the ‘MLB Extra Innings’ package, even as the league is discussing an exclusive distribution arrangement” with DirecTV, according to R. Thomas Umstead of MULTICHANNEL NEWS. Kagan Associates estimated that “Extra Innings” generated 280,000 subs across both cable and satellite in ’05, compared to 600,000 for the “NBA League Pass” package and almost 2 million for “NFL Sunday Ticket” –- which is available exclusively on DirecTV — during the same time period. Meanwhile, MLBAM drew 1.3 million subs in ’05 for its $79.95 MLB.TV broadband service, according to New York Magazine. LHB Sports, Entertainment & Media President Lee Berke said, “My guess is that if DirecTV comes up with enough money, then [MLB] may say, ‘We’re doing so well with MLB.TV maybe it’s worth it to explore being exclusive with DirecTV’” (MULTICHANNEL NEWS, 1/8 issue).