January 29 SBJ In-Depth Prepares For Super Bowl XLI

Before the kickoff in south Florida, what do sponsors and advertisers have in store for the biggest sporting event of the year? The pricey real estate known as Super Bowl XLI offers a chance to reach millions of consumers, so what marketing strategies are being used to stand out in this hotly contested space, and what platforms are being employed? We will also look at any media enhancements planned around the big game, and marketing tactics planned by the league. Publishing Date: January 29. Ad Close Date: January 16. For information on advertising contact National Advertising Director Julie Tuttle at 212-500-0711 or jtuttle@sportsbusinessjournal.com.

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