Colts Ink Suite-Level Naming Rights Deal For New Stadium

Indianapolis-based ProLiance Energy has secured suite-level naming rights for the Colts’ new Lucas Oil Stadium, “making the company a founding partner,” according to the INDIANAPOLIS STAR. When the stadium opens in ’08, the lower suite level will be known as the ProLiance Energy Suite Level — “fitting more than 2,900 fans into 78 suites that are 30[%] larger than those in the RCA Dome.” ProLiance Energy became the Suite Level sponsor at the RCA Dome in ’02 (INDIANAPOLIS STAR, 12/15).