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SBD/Issue 64/Sponsorships, Advertising & Marketing
Spalding Hopes To Rebound After NBA Decides To Replace Ball
Published December 13, 2006
| NBA’s Switch Back To Leather Ball
Could Deflate Spalding’s Q4 Sales
THE BALL HAS ITS SUPPORTERS: In an open letter to NBA players, PETA Sports Campaign Manager Dan Shannon wrote, “PETA would like to offer a lifetime supply of cruelty-free hand cream to any NBA siss ... Excuse me, superstar who’d be willing to give the composite ball another shot” (CNBC.com, 12/13).
A LOOK BACK: View a timeline chronicling Spalding’s new NBA game ball.