Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage NHL Rangers' Sather Passes GM Torch To Gorton Female Audience Strong For World Cup What I Like With ESPN's Michelle Beadle ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Bettman, Coyotes Deny N.Y. Post Report
SBD/Issue 57/Sports Media
Published December 4, 2006
NOTES: In N.Y., Larry Brooks reported NHL Deputy Commissioner Bill Daly and NHL Enterprises President Ed Horne each indicated that ESPN has “refused to accept commercial advertising from the league” (N.Y. POST, 12/4)....The Score has reached a multi-year deal in Canada, “believed to be five years, with the Premier League for the weekend package of games.” The deal “is believed to be worth about” C$12M. Rogers Sportsnet had owned Premier League rights in the country for eight years (GLOBE & MAIL, 12/2)....NBC’s “Friday Night Lights,” now airing Tuesday’s at 8:00pm ET, will move to the same time slot on Wednesday’s beginning January 10. NBC Entertainment President Kevin Reilly: “We’re very passionate in our belief in ‘Friday Night Lights’” (L.A. TIMES, 12/3).