SBD/Issue 57/Sports Media

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  • Fox Earns 9.4/14 Overnight For First “BCS Selection Show”

    Fox Earns 9.4/14 Overnight
    For First “BCS Selection Show”
    Fox earned a 9.4/14 overnight Nielsen rating for last night’s “BCS Selection Show.” The show started at 7:50, but ratings were measured from 7:45-8:30pm ET. ABC earned a 1.8/3 overnight for its telecast of last year’s BCS selection show, which aired from 5:00-6:00pm. Fox was boosted by a 19.1 for Cowboys-Giants in its 4:15pm ET window. If that overnight holds, it will be the highest-rated NFL regular-season game of the season. Up against Fox’ selection show, NBC’s “Football Night in America” earned a 4.3 overnight from 7:30-8:15, down 17.3% from its overnight average of 5.2. NBC earned a 10.9/17 overnight for Seahawks-Broncos, up 1% from a 10.8 for Seahawks-Eagles on ABC’s “MNF” during Week 13 last season.

    BREAKING NEWS: While Fox has the exclusive rights to unveil the BCS matchups, NBC’s Bob Costas, citing an online L.A. Times story, announced at the beginning of NBC’s “Football Night In America” at 7:00pm ET that Florida had overtaken Michigan for second place in the BCS for the opportunity to play Ohio State in the BCS National Championship Game. National radio began citing the L.A. Times report shortly after 3:00pm (THE DAILY). USA TODAY’s Michael Hiestand writes the BCS’ “quirks at least managed to give this weekend’s TV more oomph.” Since USC was knocked out of the No. 2 spot after losing to UCLA on Saturday, both Florida and Michigan were possibilities to be chosen to play Ohio State. Joe Buck opened “Fox NFL Sunday” by saying, “Thanks to UCLA, we got a show!” But Hiestand writes the selection show “was almost dreary. It had snappy highlights packages, and host Chris Rose seemed awake. But the main analysts — Barry Alvarez and Charles Davis — who’ll also call the BCS title game — didn’t add much” (USA TODAY, 12/4).

    CONFERENCE CHAMPIONSHIPS: The chart below shows ratings for Saturday’s college football action.

    NET
    GAME
    '06
    '05
    % +/-
    ABC
    ACC Championship: Wake Forest-Georgia Tech
    4.0
    5.6
    -28.6%
    ABC
    USC-UCLA
    8.2
    7.2
    13.9%
    ABC
    Big XII Championship: Nebraska-Oklahoma
    4.2
    4.7
    -10.6%
    CBS
    Army-Navy
    2.6
    3.0
    -13.3%
    CBS
    SEC Championship: Arkansas-Florida
    4.7
    3.9
    20.5%

    NOTES: The Big XII Championship was played at 1:00pm ET in ’05, while the ACC Championship was at 8:00pm. Those times were reversed this year. The other games were played at the same time as last year –- Army-Navy at 2:30pm, USC-UCLA at 4:30pm and the SEC Championship at 6:00pm (THE DAILY).

    Print | Tags: ABC, News Corp./Fox, NFL, Nielsen, Media, Walt Disney
  • Double Fusion Inks Ad Integration Deal With Take-Two

    By Eric Fisher, Staff Writer, SportsBusiness Journal

    Double Fusion To Offer Integrated Advertising
    For Nine Take-Two Interactive Titles

    Double Fusion, a S.F.-based provider of in-game advertising for video games, has struck a multi-year agreement with Take-Two Interactive in which it will be the exclusive North American and European representative for integrated advertising for nine 2K titles, including MLB 2K8, NBA 2K8 and NHL 2K8. The program’s development will be led in part by Julie Shumaker, Double Fusion VP/Worldwide Sales, who joined the company in August after developing Electronic Arts’ in-game advertising program. Financial terms were not disclosed, but the deal is a revenue-sharing agreement that will include both dynamic and static advertising. The pact is also another sign of the fast-advancing market for video game advertising, and follows Microsoft’s purchase earlier this year of Massive Inc., one of Double Fusion’s key competitors. “We see this deal as another big step forward toward true dynamic advertising for video games,” said Jonathan Epstein, Double Fusion President and CEO. “About 85, 86% of all advertising time is bought on a time-specific basis, but this type of ad buy is still in its infancy in our space. The barriers as we know them today are going to be falling quickly.”

    Print | Tags: Media
  • Viacom Outlets To Air Special On Pro Video Gaming As Sport

    Viacom Planning One-Hour Special
    On World Series Of Video Games
    A 60-minute special on the World Series of Video Games is set to appear as part of the CBS Sports Spectacular on December 30, marking the “first time that professional video gaming will be broadcast as a sport on network television,” according to Noah Robischon of the N.Y. TIMES. The special, called “They Got Game: The Stars of the World Series of Video Games Presented by Intel,” will be shown across several Viacom outlets, including MTV and CSTV. Games Media Properties President & co-Founder Matthew Ringel, whose company created the event, said, “We’re planting our flag in the ground that this needs to be treated as sports television.” Robischon notes CBS will “only show snippets of actual competitive game play” during the special, as “gory content in the games ... is considered inappropriate for the Saturday afternoon timeslot.” Juma Entertainment President Robert Horowitz, whose company produced the special for CBS, said, “The one hurdle that was a challenge, and is still a challenge for video gaming is you can’t put people shooting at one another on network television” (N.Y. TIMES, 12/4).

    Print | Tags: CBS, CBSSN, Dallas Stars, Southwest Sports Group, Media, Viacom
  • Comcast Allows Verizon To Carry SportsNet On TV Service

    Verizon’s TV Service In Philadelphia
    To Carry Comcast SportsNet

    Verizon will “start selling its new $18[B] fiber-optic TV service this week to 100,000 homes” in the Philadelphia area, as well as in South Jersey, according to Verizon and Comcast sources cited by Miriam Hill of the PHILADELPHIA INQUIRER. Verizon will offer Comcast SportsNet, the channel “that has kept thousands of area customers from abandoning Comcast in favor of one of the satellite,” as well as The Golf Channel and Versus. The SportsNet agreement “comes as something of an eyebrow raiser,” as DirecTV and Dish Network “unsuccessfully lobbied Congress and the [FCC] for years to force Comcast to share its sports programming in Philadelphia.” It is “not clear why Comcast agreed to share SportsNet with Verizon.” Because of an “exemption in federal law, Comcast does not have to share its local content such as SportsNet with competitors.” But while Comcast has kept sports content from satellite competitors, “it has shared it with RCN Corp., a cable company with a small number of customers in the Philadelphia suburbs.” DirecTV VP/Government Relations Susan Eid said, “Comcast continues to deny tens of thousands of DirecTV customers and loyal Philadelphia sports fans access to their home teams while providing their [RSN] to a small cable service and now Verizon, which has yet to sign up a single customer” (PHILADELPHIA INQUIRER, 12/3).

    Print | Tags: Comcast-Spectacor, DirecTV, Philadelphia 76ers, Philadelphia Flyers, Media, Verizon
  • Media Notes

    NFL Network’s Marshall Faulk replaced Jerome Bettis on NBC’s “Football Night in America” yesterday, as Bettis was at his father’s funeral....Victoria’s Secret models Selita Ebanks and Alessandra Ambrosio, in taped segment, introduced CBS’ “The NFL Today” yesterday with footage of NFL game action and a Victoria’s Secret fashion interspersed throughout the segment. Tuesday night, CBS will air the “Victoria’s Secret Fashion Show.” Following the introduction, CBS’ James Brown thanked the models for their participation and promoted Tuesday’s fashion show on CBS saying, “And I’m smiling” (THE DAILY)....FSN’s Jay Glazer reported Jim Mora has “quit his radio gig [on Fox Sports Radio] as a result” of his comments that Falcons QB Michael Vick was a “coach-killer.” Mora’s son, Jim Mora Jr., is the Falcons coach and was “very upset about the situation” (“Pro Football Preview,” FSN, 12/1).

    NOTES: In N.Y., Larry Brooks reported NHL Deputy Commissioner Bill Daly and NHL Enterprises President Ed Horne each indicated that ESPN has “refused to accept commercial advertising from the league” (N.Y. POST, 12/4)....The Score has reached a multi-year deal in Canada, “believed to be five years, with the Premier League for the weekend package of games.” The deal “is believed to be worth about” C$12M. Rogers Sportsnet had owned Premier League rights in the country for eight years (GLOBE & MAIL, 12/2)....NBC’s “Friday Night Lights,” now airing Tuesday’s at 8:00pm ET, will move to the same time slot on Wednesday’s beginning January 10. NBC Entertainment President Kevin Reilly: “We’re very passionate in our belief in ‘Friday Night Lights’” (L.A. TIMES, 12/3).

    Print | Tags: Dallas Cowboys, English Premier League, ESPN, NBC, NHL, Media, Walt Disney
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