Univ. Of Michigan To Honor Adidas Deal Man City, Nike Reach $109M Kit Deal Michigan: No Plans For Alternate Unis In '13 Wiggins Talked To KU About Shoe Affiliation Agassi Back With Nike After Eight Years Adidas' Boston Tribute T-Shirt Selling Fast Nike Unveils Kobe Injury Campaign UConn Addresses Reasons Behind New Logo Nike Signs Second Deal With U.S. Figure Skater Nike Struggles To Retain Ad Edge
Upcoming Conferences and Events
SBD/Issue 57/Sponsorships, Advertising & Marketing
Three Stripes, You’re Out? Nike Bids For German Soccer Team
Published December 4, 2006
|Nike Makes Offer To Become Official
Supplier Of German National Soccer Team
REAX: McAdams Wright Ragen analyst Sara Hasan said that Nike’s bid for the German soccer team “would be a ‘huge coup’ if it is successful.” Hasan: “It does illustrate the point that they want to be there, and they want to be big.” But Susquehanna Financial Group analyst John Shanley said that adidas will “make a strong effort to maintain its relationship” with the team. Shanley: “Adidas will pull out all the plugs to preserve its presence on their home turf. I don’t think it’s over by any stretch” (DOW JONES NEWSWIRES, 12/1). In Portland, Helen Jung wrote Nike’s offer is “a pretty audacious swipe at [adidas]. Not only is Nike seeking to take away some of adidas’ soccer business –-which adidas practically considers its birthright, but it’s also looking to do that in Germany ... adidas’ home country” (Portland OREGONIAN, 12/3).