LeBron James' Popularity On The Rise IMS Continues NASCAR Attendance Battle Carl Edwards Leaving RFR In '15 RTA Hopes To Add All Full-Time NASCAR Teams Johnson Leads In NASCAR TV Exposure F1 Race In New Jersey Delayed Again Stewart Wants Cup, Nationwide At Eldora A-B Promotes Herscovici To Head Sports Chip Ganassi Drivers Star In Spot For Cottonelle NASCAR's France Calls RTA Unnecessary
Upcoming Conferences and Events
SBD/Issue 57/Sponsorships, Advertising & Marketing
Names & Faces: Marbury To Receive Coveted Sneaker Award
Published December 4, 2006
|Bode Miller Celebrates Winning World
Cup Downhill Event In Colorado
KEEP ON TRUCKIN’: Former F1 champion Jacques Villeneuve has signed a deal with Roush Racing, dependent on Villeneuve securing $18M in sponsorships. Villeneuve will start the ’07 NASCAR season in the Craftsman Truck Series, with entries in the Busch Series later in the year. Villeneuve earned around $100M during his five years with British American Racing from ’99-’03 (Toronto GLOBE & MAIL, 12/2).
MILLER TIME AGAIN: While the USSA recently adopted a rule prohibiting team members from consuming alcohol “in the presence of the team’s staff,” World Cup of skiing organizers handed U.S. skier Bode Miller a bottle of champagne after he won the downhill event Friday in Beaver Creek, Colorado. Miller “sprayed photographers with the Champagne and raised the bottle to within a few inches of his lips before looking toward his coaches.” Miller then “rolled his eyes before taking a long sip and passing the bottle around” (N.Y. TIMES, 12/2).
MARK OF A MAN: Mavericks Owner Mark Cuban is appearing in a new Samsung ad campaign. A full-page ad for Samsung’s new BlackJack mobile phone appears in today’s USA Today featuring Cuban, and he will also appear in a TV ad debuting this week (THE DAILY).