Cheez-It Not Renewing Current NASCAR Deals COTA Officials Expect Large Crowds For F1 Race Peak Automotive Sponsoring NASCAR Mexico Series NASCAR Cup Series Title Deal In Limbo Mavericks' New Practice Facility Opens RFR's Newmark Reflects Of Creation Of RTA NASCAR, ISC To Thank Sprint For Cup Sponsorship Keselowski Talks Early Success Of Drivers Council A-B Lands Naming Rights To FedExForum Studio Porzingis Expands On Potential Adidas Deal
SBD/Issue 57/Sponsorships, Advertising & Marketing
Names & Faces: Marbury To Receive Coveted Sneaker Award
Published December 4, 2006
|Bode Miller Celebrates Winning World
Cup Downhill Event In Colorado
KEEP ON TRUCKIN’: Former F1 champion Jacques Villeneuve has signed a deal with Roush Racing, dependent on Villeneuve securing $18M in sponsorships. Villeneuve will start the ’07 NASCAR season in the Craftsman Truck Series, with entries in the Busch Series later in the year. Villeneuve earned around $100M during his five years with British American Racing from ’99-’03 (Toronto GLOBE & MAIL, 12/2).
MILLER TIME AGAIN: While the USSA recently adopted a rule prohibiting team members from consuming alcohol “in the presence of the team’s staff,” World Cup of skiing organizers handed U.S. skier Bode Miller a bottle of champagne after he won the downhill event Friday in Beaver Creek, Colorado. Miller “sprayed photographers with the Champagne and raised the bottle to within a few inches of his lips before looking toward his coaches.” Miller then “rolled his eyes before taking a long sip and passing the bottle around” (N.Y. TIMES, 12/2).
MARK OF A MAN: Mavericks Owner Mark Cuban is appearing in a new Samsung ad campaign. A full-page ad for Samsung’s new BlackJack mobile phone appears in today’s USA Today featuring Cuban, and he will also appear in a TV ad debuting this week (THE DAILY).