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SBD/Issue 57/Sponsorships, Advertising & MarketingPrint All
Nike Makes Offer To Become Official
Supplier Of German National Soccer Team
REAX: McAdams Wright Ragen analyst Sara Hasan said that Nike’s bid for the German soccer team “would be a ‘huge coup’ if it is successful.” Hasan: “It does illustrate the point that they want to be there, and they want to be big.” But Susquehanna Financial Group analyst John Shanley said that adidas will “make a strong effort to maintain its relationship” with the team. Shanley: “Adidas will pull out all the plugs to preserve its presence on their home turf. I don’t think it’s over by any stretch” (DOW JONES NEWSWIRES, 12/1). In Portland, Helen Jung wrote Nike’s offer is “a pretty audacious swipe at [adidas]. Not only is Nike seeking to take away some of adidas’ soccer business –-which adidas practically considers its birthright, but it’s also looking to do that in Germany ... adidas’ home country” (Portland OREGONIAN, 12/3).
TEEING OFF: The USGA and AmEx run a full-page ad in today’s USA Today promoting the ticket offer. Two images of Tiger Woods, an AmEx endorser, are included in the ad (THE DAILY).
BofA’s Sports Sponsorship Spending
Includes Fall NASCAR Race
Bode Miller Celebrates Winning World
Cup Downhill Event In Colorado
KEEP ON TRUCKIN’: Former F1 champion Jacques Villeneuve has signed a deal with Roush Racing, dependent on Villeneuve securing $18M in sponsorships. Villeneuve will start the ’07 NASCAR season in the Craftsman Truck Series, with entries in the Busch Series later in the year. Villeneuve earned around $100M during his five years with British American Racing from ’99-’03 (Toronto GLOBE & MAIL, 12/2).
MILLER TIME AGAIN: While the USSA recently adopted a rule prohibiting team members from consuming alcohol “in the presence of the team’s staff,” World Cup of skiing organizers handed U.S. skier Bode Miller a bottle of champagne after he won the downhill event Friday in Beaver Creek, Colorado. Miller “sprayed photographers with the Champagne and raised the bottle to within a few inches of his lips before looking toward his coaches.” Miller then “rolled his eyes before taking a long sip and passing the bottle around” (N.Y. TIMES, 12/2).
MARK OF A MAN: Mavericks Owner Mark Cuban is appearing in a new Samsung ad campaign. A full-page ad for Samsung’s new BlackJack mobile phone appears in today’s USA Today featuring Cuban, and he will also appear in a TV ad debuting this week (THE DAILY).