SBD/Issue 48/Facilities & Venues

Red Sox Upgrading, Raising Prices On Fenway Luxury Suites

Red Sox Upgrading Fenway Park Luxury Suites

The Red Sox are upgrading all 40 of Fenway Park’s luxury boxes “with amenities to rival a luxury condo,” but the cost of “owning a Fenway luxury box will jump to as much as $3.5[M] over 10 years, compared with $645,000 for three years under the old rules,” according to Keith Reed of the BOSTON GLOBE. The “aggressive suite pricing follows a Red Sox trend of getting more ticket revenue out of rich fans and corporations while holding down the cost of seats for regular fans.” Capacity in the renovated boxes will increase from 16 to 22, and new amenities include flat panel TVs, “heated outdoor seats, surround sound and granite countertops.” Starting with the ‘07 season, suites will cost $250,000-$350,000 per year, “compared with an average of $215,000 last season.” The team also is requiring suite owners to commit “for at least a decade,” up from the current three-year minimum. Red Sox Senior VP Sales & Marketing Sam Kennedy: “It’s a dramatic increase, but there’s such a high demand from corporations for luxury seats, so our customers wanted the ability to own them for a longer term. ... I’m not going to tell you that no one has pushed back on the 10 years, but no one has said you can take your suite and shove it.” Massachusetts Sports & Entertainment Commission Managing Dir Richard Krezwick said that the 10-year requirement “is in line with what other Boston sports venues require.” Krezwick: “Premium seating and suites have become a terrific financing method for reconstruction, for development, for team operations, whatever it might be” (BOSTON GLOBE, 11/17).

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Boston Red Sox, Facilities

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