Gotuit Allows Fans To Search Bill Belichick Press Conference

Massachusetts-based Gotuit Media is partnering with the Patriots to let fans search coach Bill Belichick’s press conferences on the team’s Web site, according to Scott Van Voorhis of the BOSTON HERALD. Users can type in a few words and “zoom to that part of the press briefing.” Gotuit’s business model is “not just letting consumers scour video for the clips, but also letting advertisers target their pitch to consumers.” Advertisers can buy ads that will pop up when certain search terms are entered. Gotuit signed a similar deal with MLS in September (BOSTON HERALD, 11/9).