7-Eleven Inks Three-Season Sponsorship Deal With Mavericks

Dallas-based 7-Eleven has signed a three-year sponsorship deal with the Mavericks, following the convenience store chain’s three-year sponsorship deal with the White Sox signed last month. The Mavs deal includes title sponsorship of the Maverick’s Street Team, video ads on the scoreboard and halftime activities. 7-Eleven will also give free coupons to fans as they leave American Airlines Center after all home games this season. The company plans halftime activities including a Lucky 7-Eleven Dice Toss, pitting one section against another as they throw giant dice from their seats trying to roll a 7 and 11. Fans in the winning section receive a free item from the company (THE DAILY).