NBC Ramping Up Promotions For “SNF” Flex-Schedule Games

Bears-Giants Kicks Off NBC's Flex Schedule

NBC has launched an extensive promotional campaign that includes retail, radio, print and TV ads to highlight its flex-schedule Sunday night NFL games for Weeks 10-15 and 17. As part of the effort, NBC has partnered with retailers such as Wal-Mart, Sam’s Club, Costco and Best Buy, each of which will show promotional videos touting flex scheduling and noting a team’s ability to play its way onto the net’s primetime broadcasts. Promos are also running on radio stations in each of the top 50 markets, and radio stations in each of the two team markets of each flex game are running promotional contests featuring a DVR-A-Day Giveaway. The promo plays off the fact that “SNF” airs during the same 9:00pm ET time slot as ABC’s “Desperate Housewives,” and DJs will promote the contest by saying, “Don’t miss the Big Game Sunday Night because you’re forced to spend your night with desperate women. Watch the Big Game live on Sunday night and record the rest.” NBC’s flex-schedule games will also be promoted each week through national print and on-air spots and on-air creative, tailored to each of the two team’s markets (THE DAILY).