Ryan Sheckler Leaving Octagon For Wasserman Media Group

Sheckler Inks Representation Deal With Wasserman Media Group

By Tripp Mickle, Staff Writer, SportsBusiness Journal

RYAN SHECKLER, the 16-year-old skateboarding phenom, has signed a contract to be represented by STEVE ASTEPHEN, a partner with Wasserman Media Group. The deal delivers WMG and Astephen, who also represents action sports stars DAVE MIRRA and TRAVIS PASTRANA, one of the biggest rising stars in the action sports world. Astephen said he plans to design a long-term marketing plan that aligns Sheckler with companies that are authentic. He’ll also be looking to help develop businesses owned by the skateboarder. “We have a lot of athletes like TONY HAWK and Dave Mirra who hit the demographic companies want perfectly,” Astephen said, “but he is that demographic.” Sheckler was previously repped by Octagon.