Grabbing The Horns: Rams Sponsorships Up To All-Time High

Rams’ Sponsorship Revenue Up 25% From Last Season

Sponsorship revenue for the Rams is “at an all-time high, up 25[%] over last season,” and the club has sold all of its luxury suites at the Edward Jones Dome for the first time since ’97, according to Christopher Tritto of the ST. LOUIS BUSINESS JOURNAL. The Rams do not disclose revenue breakdowns, but the team “reported $160[M] in total revenue” last year, with $100M of that coming from the league’s TV deals. The push to increase revenue started when Rams President John Shaw hired L.A.-based Endeavor Talent Agency President Bob Reif “to help revamp the team’s approach to sales and marketing.” Reif, Rams VP/Business Affairs James McCallum and Rams VP/Sales & Marketing Phil Thomas sell “marketing platforms that help sponsors get the most out of their relationship with the team year-round.” The Rams have also improved the game-day experience by expanding activities at Baer Park, installing four, 125-foot LED ribbon boards inside the Dome; and replacing 30-second, in-stadium ads with “sponsored features such as ‘MasterCard Priceless Moments’ in Rams history” (ST. LOUIS BUSINESS JOURNAL, 10/20 issue).