Dew Action Sports Tour Attendance Increases But Ratings Fall

The following presents attendance and ratings for the ’06 Dew Action Sports Tour on NBC. The Tour, which includes four-day stops in five cities, launched in ’05 and features skateboarding, BMX and freestyle motocross. The second season saw attendance increases for each event, with the Panasonic Open in Louisville seeing the biggest increase. Ratings, however, fell 12.8% from the inaugural season (THE DAILY).

ATTENDANCE FOR DEW ACTION SPORTS TOUR
EVENT	'06 TOTAL	'05 TOTAL	% CHANGE
Panasonic Open	41,207	36,774	12.1%
Right Guard Open	49,754	46,617	6.7%
Vans Invitational	50,060	49,003	2.2%
Toyota Challenge	49,022	43,758	12.0%
PlayStation Pro	59,470	56,479	5.3%
TOTALS	249,513	232,631	7.3%
RATINGS FOR DEW ACTION SPORTS TOUR
EVENT	'06 AVG. RATING	'05 AVG. RATING	% CHANGE
Panasonic Open	0.9	0.9	0.0%
Right Guard Open	0.8	1.3	-38.5%
Vans Invitational	0.7	0.9	-22.2%
Toyota Challenge	0.8	0.8	0.0%
PlayStation Pro	0.9	0.8	12.5%
	0.8	0.9	-12.8%