Heisman Watch: Nissan Plans Campaign Around Football Award

Nissan Launches Campaign Around Sponsorship Of Heisman Trophy

Nissan North America has signed on as title sponsor of the Heisman trophy and has announced its marketing plans around the partnership. Nissan’s “Chase for the Heisman” campaign will showcase the ’07 Nissan Titan with the tagline, “Who Wants It?” Creative was handled by TBWA/Chiat/Day and Tequila, California, while media and interactive components were handled by OMD. The campaign includes TV, broadcast, print, online, events and wireless elements. Two national TV spots debuted Saturday on ESPN and ABC, with pre- and in-game vignettes. There is also an exclusive print ad in ESPN The Magazine. Nissan will also have a presence at ESPN the Magazine’s “Gridiron Blowout Tour,” which visits a university each week during the season. Additionally, fans can vote for players at TheHeismanVote.com, and one will attend the awards ceremony in N.Y. this December (Nissan).