Charity Stripe: NFL Joins Fight Against Childhood Obesity

The NFL is funding the $1.5M “What Moves U” campaign “designed with the help of the American Heart Association to address the decline of physical education in schools.” The campaign includes print and TV PSAs and a Web site that “will prod kids to get up out of their chairs.” Giants QB Eli Manning is participating (AP, 10/18).

Proceeds From Bills T-Shirts Going To Breast Cancer Research

BREAST CANCER AWARENESS: The Bills have created a line of “Billieve” T-shirts and hats that feature the team’s logo and a pink ribbon in support of National Breast Cancer Awareness month. Five dollars from each item sold will benefit the Susan G. Komen Foundation (Bills)....HOFers Joe Namath and Reggie Jackson, Giants RB Tiki Barber, Yankees SS Derek Jeter and CF Johnny Damon and Mets CF Carlos Beltran are among the athletes teaming with American Express and Steiner Sports for an online auction to benefit breast cancer awareness through October 31. Bids and donations can be made at www.steinersports.com to help SASS Foundation and Women at Risk (THE DAILY).

TEEING OFF: The PGA Tour’s The First Tee will host a Future Leaders Forum in conjunction with next year’s Funai Classic at Disney World. Toro will help underwrite the three-day conference on sports, business and the science of golf for 50 kids. The First Tee National Dir Joe Louis Barrow Jr. said that the forum “will be the next progression beyond” the Life Skills Academies in Virginia and Kansas, where First Tee members meet each summer for a week of conferences and golf (FLORIDA TIMES-UNION, 10/19)....The PGA Tour Wachovia Championship donated $1M to its primary charitable beneficiary, Teach for America. In its first four years, the tournament has donated $5.7M to charities (Wachovia).