Show Me What You Got: Jay-Z To Work On Spots For A-B

Jay-Z (l), Earnhardt Jr. Appear In New Budweiser Ad

Anheuser-Busch has hired rapper Jay-Z “as a co-brand director for Budweiser Select, marking the first time [A-B] has signed a celebrity to actively participate in the development of one of its beer brands,” according to Gail Appleson of the ST. LOUIS POST-DISPATCH. The first 60-second spot in the effort, which features Jay-Z, IRL driver Danica Patrick and Nextel Cup driver Dale Earnhardt Jr., ran on ESPN’s “MNF” game this week. The ad “incorporates plugs for Budweiser Select with scenes from a recent Jay-Z video” and is set to the track of his new song “Show Me What You Got.” Cannonball, St. Louis, collaborated on the ads (POST-DISPATCH, 10/19). A 30-second version of the spot has been airing this week on Fox’ coverage of the NLCS (THE DAILY).