Cheez-It Not Renewing Current NASCAR Deals Islanders' John Tavares Endorsing Vita Coco Peak Automotive Sponsoring NASCAR Mexico Series D-Backs Hire Mike Hazen As Their New GM Maple Leafs Debut New Ad For 'Stand Witness' Campaign NASCAR Cup Series Title Deal In Limbo Matthews Seen As Next NHL Marketing Star Crosby, MacKinnon Reunite For Tim Hortons Ads Predators Hope Subban Can Grow Hockey In Nashville Jeff Vinik Says Lightning Break Even
SBD/Issue 25/Sports & Society
Charity Stripe: Big Papi Plays Wiffle Ball To Help Kids
Published October 17, 2006
MYERNICK FUND: The U.S. Soccer Foundation has created the Mooch Myernick Fund, named after former men’s national team assistant coach Glenn “Mooch” Myernick, who died last week from a heart attack at the age of 51. Proceeds will go towards grants given to “soccer clubs and organizations in urban areas to help create and sustain soccer opportunities for local underserved children” (L.A. TIMES, 10/17).
FORGIVENESS TOUR: Graham and LuAnn Snyder, the parents of late Thrashers C Dan Snyder, have started a tour of all 30 NHL cities, “giving speeches about the power of forgiveness and teamwork and trying to raise money for the Dan Snyder Memorial Foundation.” The Snyders are attempting to raise enough money to build an arena in their hometown of Elmira, Ontario (Terry Koshan, TORONTO SUN, 10/14).
RACING TO HELP: The Coalition to Salute America’s Heroes and Atlanta Motor Speedway have partnered to sell “hero bands” to NASCAR fans. All proceeds from the sale of the bracelets will help provide financial support and assistance to wounded soldiers (919 Marketing)....Speedway Children’s Charities is partnering with GetEtched.com to give race fans “an opportunity to carve a family photograph onto black granite walls to be built at all six [SMI] tracks.” The spaces can be purchased for $300 each (CHARLOTTE OBSERVER, 10/15).