SBD/Issue 25/Sports Media

Media Notes

In this week’s SPORTSBUSINESS JOURNAL, John Ourand reports FSNY will be rebranded in Q1 ’07 “with a heavier New York focus that is intended to counterbalance the rebranded MSG.” FSNY’s rebrand will include more local programming with a “younger, more energetic feel.” While Fox no longer owns part of the net, FSNY “plans to use the Fox brand and Fox shows to attract younger viewers.” The net plans to create local versions of FSN’s “BDSSP” and “Focus” “to give it more of a New York feel” (SPORTSBUSINESS JOURNAL, 10/16).

EIGHT IS ENOUGH: The top four U.S. PPV distributors -– In Demand, DirecTV, EchoStar and TVN –- on December 2 will offer “Superfighter,” a live, four-hour, elimination event. The winner will earn $5M. The eight fighters scheduled to appear are O’Neill Bell, Calvin Brock, Chris Byrd, Tye Fields, Juan Carlos Gomez, Oliver McCall, Jameel McCline and Samuel Peter (DAILY VARIETY, 10/17).

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