SBD/Issue 25/Sponsorships, Advertising & Marketing

Reebok Site Allows Fans To Customize NFL, MLB Shoes

Reebok’s Web Site Allowing Fans To
Customize Shoes For NFL, MLB Teams
Reebok’s rbkcustom.com Web site is allowing consumers to design and customize shoes in the NFL Recline and MLB Clubhouse lines that feature the team logos of all 32 NFL and 30 MLB teams, respectively, which Reebok says is the first time licensed footwear from the leagues can be customized and purchased online. Fans can customize each part of the shoes, from the tongues to the soles with different colors and textures. Other design options include team logos in various colors, multiple leather materials, contrast stitching and personalization by putting the wearer’s name on the back heel (Reebok).

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MLB, NFL, Reebok

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