Coyotes Name Regier Senior VP & Assistant GM Coke Leery Of Pepsi Ads Near Daytona Warriors' Welts Gives Details For New Arena Coyotes, Fans Talk Shop At Town Hall Meeting Coyotes Deal With Glendale Coming Up Short On Returns Kerr Took Job Due To Welts' Presence Kerr Reportedly Scared Off From Knicks Kerr Chose Warriors Due To Team's Ascendancy Warriors Execs Face Critical Juncture Warriors Seek Fan Input On Name Change
Upcoming Conferences and Events
SBD/Issue 25/Sponsorships, Advertising & Marketing
Names & Faces: Gretzky Appears At Opening Of Ford Plant
Published October 17, 2006
|Gretzky (r) Appears At Opening
Of Ford Plant In Ontario
WHAT’S IN A NAME? England and Manchester United F Wayne Rooney has won ownership of waynerooney.com after the World Intellectual Property Organization, a branch of the United Nations, said that Rooney “prov[ed] his name was a registered trademark.” The ruling found that Huw Marshall, a fan of Everton, Rooney’s former team, “had registered the site in bad faith in April 2002 and had ‘no rights or legitimate interests’ in it.” Arbitrator Tony Willoughby wrote in the ruling he was “unable to accept that Marshall had no eye to the potential commercial benefit” (REUTERS, 10/13).
VIVA EDUARDO! In Denver, Marc Spears reported Nuggets F Eduardo Najera, a Mexican native, is expected to earn $1.5M in endorsement money this season, second on the team only to F Carmelo Anthony. Najera has deals in Mexico with Gatorade, adidas, Telcel, Wonder Bread, Corona Extra and Stanford Financial Group. He also has deals with Qwest and First Bank of Colorado. Najera’s games are covered in Mexican newspapers, and highlights “are always shown on television.” Over 50 people attended a news conference Friday featuring Najera in advance of the Warriors-Nuggets preseason game in Mexico City Saturday (DENVER POST, 10/15).