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SBD/Issue 24/Sponsorships, Advertising & Marketing
Names & Faces: Tiger Skipping This Year’s Disney Event
Published October 16, 2006
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| Bears’ Success Leading To Off- Field Opportunities For Players |
SOUL SHINE: In N.Y., Lee Jenkins wrote, “Anyone familiar with the career of [Cardinals LF] Scott Spiezio could predict his postseason marketability.” When Spiezio makes it to the postseason, “he goes from bench warmer to trend-setter. His red soul patch is in style because his swing is in playoff form. Many fans are coming to each game at Busch Stadium looking as if they have drawn a red line down their chin” (N.Y. TIMES, 10/15). Lite Up the Night novelties is selling $3 stick-on red soul patches, and they sold 300 Saturday night and 500 last night. Lite Up the Night’s Brandy Braun said, “If we had more we would sell more. We can’t keep up with demand.” Vendor Jackie Manning is selling separate soul patches at the price of $5 for two (ST. LOUIS POST-DISPATCH, 10/16).
FOOT HOLD: In Houston, Jonathan Feigen reports Rockets C Yao Ming, whose foot problems coach Jeff Van Gundy blamed on his Reebok shoes, “launched into an unsolicited testimonial” for the company yesterday. Yao wore to practice “the model he wore throughout the offseason, as opposed to the tweaked version that had arrived last week.” Yao: “I was back in the shoes, the same shoes I used in the World games. I trained in the same shoes all summer long. Also the toe doctor told me it’s not the shoes, it’s something else” (HOUSTON CHRONICLE, 10/16).






