Second Exclusive Excerpt From Greg Norman’s New Book

One of sport's most recognizable brands, GREG NORMAN has parlayed his success on the golf course into a multibillion-dollar corporation that delves into apparel, wine, real estate, merchandise, licensing and golf course design. Now Norman, the CEO of Great White Shark Enterprises, has branched into writing with the Oct. 17 release of "The Way of the Shark: Lessons on Golf, Business, and Life" (Atria Books, $29.95). This week, SportsBusiness Daily is providing exclusive excerpts from the book, in which Norman writes about the launch of his iconic "shark" collection, his attempt to create a World Golf Tour and his business criteria. Today, we excerpt Chapter 21 in which Norman writes about his controversial attempt to create the first ever World Golf Tour in 1994.