Stars Look To Capitalize On Recent Success Mavs/Stars Venue Adopts Cheaper Premium Seats Stars' Seguin Designs Snapbacks As Fashion Foray Stars' Exciting Brand Of Hockey Drawing Crowds Lexus Gets Dallas Arena's Platinum Level Name Stars Hire Strader As Play-By-Play Announcer Longtime Stars Announcer Strangis Leaving Team Stars' Gaglardi Purchases Team's AHL Affiliate Stars Sign New TV Deal With FS Southwest Stars' Parent Company Purchasing AHL Affiliate
SBD/Issue 8/Sponsorships, Advertising & Marketing
Basket-Bald: Hardaway First Endorser For Grooming Products
Published September 21, 2006
| Hardaway (r) Becomes Brauner’s
First Athletic Endorser
New Jersey-based Bald Guyz, a company that makes grooming products for bald men, has signed former NBAer Tim Hardaway as its first official spokesperson. Bald Guyz Founder Howard Brauner said that Hardaway will be the first of many bald athletes, which it calls its “Bald Stars,” that will take on the role in local markets via outdoor signage, radio and print ads, events and charitable work. One example of the way the company plans to utilize Hardaway is by playing on his “killer crossover” dribble with the phrase, “Stamp Out the Killer Comb Over.”
MORE TO COME: Brauner also said the company has plans for Bald Guyz nights at pro sports events, as well as setting a Guinness record for most bald guys at an event. There is also the possibility for a sponsorship around the 7th inning stretch or the singing of the national anthem, when people remove their hats.