SBD/Issue 5/Sponsorships, Advertising & Marketing

Nike Works With Players To Design Oregon Ducks Uniforms

ESPN Examines Nike’s Relationship
In Developing Oregon’s Uniforms
Saturday’s edition of ESPN’s “College GameDay” examined the Univ. of Oregon’s football uniforms from Nike, with the school having a possible 384 different uniform combinations to wear on game days. ESPN’s Chris Connolly reported that for two years, Nike reps “have met with players to design” the uniforms. Oregon TE Dante Rosario said Nike “really took our input and put it to thought and you can see it in the uniforms.” Nike Creative Dir of Sports Apparel Todd Van Horne: “It’s a lot of their input. They gave us sketches. We worked in tandem with them.” Nike VP/Innovation Design Tinker Hatfield added, “We are doing this because we’re trying to improve performance. It’s not just a look. These garments actually work better.” Connolly said the “pants are water resistant,” with “reinforcement in the shoulders and knees which reflect light. The jerseys are 34% lighter. ... Even the numbers are in a fashionable font, dubbed Bellotti Bold.” Oregon coach Mike Bellotti: “I suggested the idea of numbers that taper and therefore ... [are] wider at the shoulders and lower coming together. So even some of those bodies that God or nature wasn’t quite as good to would still look good in the uniform.” ESPN’s Chris Fowler said the players “could never agree” on what uniform to wear, “so Bellotti has taken over the choice of those many combinations week-to-week” (“College GameDay,” ESPN, 9/16).

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ESPN, Nike, Walt Disney

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