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SBD/Issue 236/Sports Media
U.S. Open, Agassi Draw Big Weekend Numbers For CBS, USA
Published September 6, 2006
|Agassi’s Farewell Draws Best Rating For
U.S. Open's First Sunday Since '90 On CBS
NOTABLE NUMBERS: Agassi’s finale drew a 10.8 rating on KLAS-CBS in his hometown of Las Vegas, while the “rest of the tennis coverage drew” a 6.0 on Sunday. CBS’ coverage on Monday averaged a 3.1 in the market (LAS VEGAS REVIEW-JOURNAL, 9/6). The match drew 315,000 viewers on TSN, “a huge tennis number” (Toronto GLOBE & MAIL, 9/6).
REVIEWS: The crowd at Arthur Ashe Stadium gave Agassi an 8-1/2 minute ovation after the match, and in Las Vegas, Bill Taafee noted CBS’ Dick Enberg “had the good sense not to babble through the cheering, letting the cameras and the sounds alone tell the story” (LAS VEGAS REVIEW-JOURNAL, 9/5)....In Ft. Lauderdale, Charles Bricker wrote “you shouldn’t have a tennis analyst (Mary Joe Fernandez) who is married to an agent (Tony Godsick of IMG) doing commentary or heaping praise on players [Tommy Haas] represented by her spouse or his company” (South Florida SUN-SENTINEL, 9/5).