Sources: Angels' Dipoto Out As GM Phillies' MacPhail To Observe For First Few Months All-Star Game Prices Rising On Secondary Market ESPN Changes Format For MLB ASG Reveal Red Sox' Lucchino Addresses Role With Organization MLB Changes HR Derby Format Rays Senior VP Mark Fernandez Resigns MLB Planning S.F.-Based Replay Center Tribune Weighs In On Wrigley Renovations Down Season Hurting Red Sox Sponsors' Businesses
SBD/Issue 236/Sponsorships, Advertising & Marketing
VF Imagewear’s Int’l MLB T-Shirts Spread From Red Sox Originals
Published September 6, 2006
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SCRATCH & WHIFF? Sales of $5 Red Sox scratch lottery tickets “have plunged” since the team’s recent slide in the standings. The scratch game launched in April and ticket sales “soared to nearly $12[M] in one week. More recently sales averaged nearly $2.7[M] a week.” But Massachusetts state lottery officials “dismissed speculation that the team’s poor performance is pummeling sales,” saying that all scratch tickets “experience high sales at first, then decline after a few weeks.” The $5 scratch tickets are the “second-biggest sellers in the Lottery’s history, with almost $100[M] sold so far” (BOSTON GLOBE, 9/2).