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SBD/Issue 236/Sponsorships, Advertising & Marketing
VF Imagewear’s Int’l MLB T-Shirts Spread From Red Sox Originals
Published September 6, 2006
|Red Sox T-Shirts For Sale
In Several Languages
SCRATCH & WHIFF? Sales of $5 Red Sox scratch lottery tickets “have plunged” since the team’s recent slide in the standings. The scratch game launched in April and ticket sales “soared to nearly $12[M] in one week. More recently sales averaged nearly $2.7[M] a week.” But Massachusetts state lottery officials “dismissed speculation that the team’s poor performance is pummeling sales,” saying that all scratch tickets “experience high sales at first, then decline after a few weeks.” The $5 scratch tickets are the “second-biggest sellers in the Lottery’s history, with almost $100[M] sold so far” (BOSTON GLOBE, 9/2).