SBD/Issue 236/Sponsorships, Advertising & Marketing

Names & Faces: Cyclist Jan Ullrich Loses A Sponsor

German TV network ARD is terminating its deal with former Tour de France winner Jan Ullrich at the end of the year. Ullrich was one of several cyclists banned from this year’s race for doping allegations. Under his deal with ARD, Ullrich had been paid up to US$250,000 annually for exclusive interviews, background stories, race diaries and show appearances. ARD is a sponsor of Ullrich’s former T-Mobile cycling team (AP, 9/5).

SKINS GAME: Yankees manager Joe Torre’s Safe at Home Foundation is hosting a fund raiser next week in conjunction with Nivea, and in N.Y., Michael Schmidt reports the invitation to the event says, “Rub and Be Rubbed, Grip and Be Gripped, Tickle and Be Tickled.” Inside, it reads, “Touch and Be Touched,” with a picture showing a “woman in black panties lying atop a man wearing jeans.” The words and images are part of Nivea’s new ad campaign. Torre, whose foundation approved the image, said that Nivea “had made a significant contribution” to the foundation. Torre: “They support what we are trying to do” (N.Y. TIMES, 9/6).

BODY WORKS: 76ers G Allen Iverson has signed a three-year deal with Barelle Development to serve as spokesperson for its Dap Body Spray for Men (Dap Body Spray).

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