Devils, 76ers Buy 3D Tech To Help Fan Experience Comcast-NASCAR Deal To Be Announced "Landlord Suites" At N.Y. Ballparks Struggling NBA Could Change Draft Lottery As Early As '15 AT&T Rolling Out New Yankees Campaign Yankees Deny Hiking Prices For Jeter Ceremony Game Steiner Sports Ramps Up Jeter Marketing Jordan Brand Capitalizing On Jeter's Farewell Jeter To Launch Three Books After Retirement 76ers Not Using Ben Franklin Logo
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SBD/Issue 236/Sponsorships, Advertising & Marketing
Names & Faces: Cyclist Jan Ullrich Loses A Sponsor
Published September 6, 2006
SKINS GAME: Yankees manager Joe Torre’s Safe at Home Foundation is hosting a fund raiser next week in conjunction with Nivea, and in N.Y., Michael Schmidt reports the invitation to the event says, “Rub and Be Rubbed, Grip and Be Gripped, Tickle and Be Tickled.” Inside, it reads, “Touch and Be Touched,” with a picture showing a “woman in black panties lying atop a man wearing jeans.” The words and images are part of Nivea’s new ad campaign. Torre, whose foundation approved the image, said that Nivea “had made a significant contribution” to the foundation. Torre: “They support what we are trying to do” (N.Y. TIMES, 9/6).
BODY WORKS: 76ers G Allen Iverson has signed a three-year deal with Barelle Development to serve as spokesperson for its Dap Body Spray for Men (Dap Body Spray).