76ers Hire Video Game Vet To Head Team Dignitas 76ers, StubHub Debut New Ticketing Platform 76ers Open New HQ In Camden 76ers Buy Into Two E-Sports Franchises Yankees Look To Refinance $1B In Debt Steinbrenner Had To Convince Himself To Be Seller A-Rod To Retire, Become Advisor For Yankees Yankees Ticket Sales In Doubt? Yankees Uncharacteristically Sellers At Deadline 76ers Unveil Limited-Edition Wine
SBD/Issue 236/Sponsorships, Advertising & Marketing
Names & Faces: Cyclist Jan Ullrich Loses A Sponsor
Published September 6, 2006
SKINS GAME: Yankees manager Joe Torre’s Safe at Home Foundation is hosting a fund raiser next week in conjunction with Nivea, and in N.Y., Michael Schmidt reports the invitation to the event says, “Rub and Be Rubbed, Grip and Be Gripped, Tickle and Be Tickled.” Inside, it reads, “Touch and Be Touched,” with a picture showing a “woman in black panties lying atop a man wearing jeans.” The words and images are part of Nivea’s new ad campaign. Torre, whose foundation approved the image, said that Nivea “had made a significant contribution” to the foundation. Torre: “They support what we are trying to do” (N.Y. TIMES, 9/6).
BODY WORKS: 76ers G Allen Iverson has signed a three-year deal with Barelle Development to serve as spokesperson for its Dap Body Spray for Men (Dap Body Spray).