Yankees' Arbitration Hearing Gets Heated Yanks Still Want To Get Below Tax Threshold Yankees Look For Millennials With Ballpark Upgrades Yankees Embracing Youth Movement 76ers Rising In Merch Sales, Home Attendance Steinbrenners Want To Own Yankees For "Eternity" Yankees Trying To Drum Up Fan Interest 76ers, Dunkin' Donuts Agree To Partnership Red Sox-Yankees Series Headed To London? Philadelphia To Lease City's Wells Fargo Center Suite
SBD/Issue 236/Sponsorships, Advertising & Marketing
Names & Faces: Cyclist Jan Ullrich Loses A Sponsor
Published September 6, 2006
SKINS GAME: Yankees manager Joe Torre’s Safe at Home Foundation is hosting a fund raiser next week in conjunction with Nivea, and in N.Y., Michael Schmidt reports the invitation to the event says, “Rub and Be Rubbed, Grip and Be Gripped, Tickle and Be Tickled.” Inside, it reads, “Touch and Be Touched,” with a picture showing a “woman in black panties lying atop a man wearing jeans.” The words and images are part of Nivea’s new ad campaign. Torre, whose foundation approved the image, said that Nivea “had made a significant contribution” to the foundation. Torre: “They support what we are trying to do” (N.Y. TIMES, 9/6).
BODY WORKS: 76ers G Allen Iverson has signed a three-year deal with Barelle Development to serve as spokesperson for its Dap Body Spray for Men (Dap Body Spray).