49ers Take Another Image Hit With Brooks Charge Questions Remain In Phillies' Front Office Jim Buss Remains Optimistic About Lakers Leonsis Weighing Wizards Practice Facility Spots White Sox To Host Faith Day Franchise Notes Yankees GM Cashman Profiled As Underestimated Bayern Munich Partners With Columbia Univ. Blank Hiring CEO To Oversee Teams, Business NESN Sees Backlash From Orsillo Decision
Preds Raising Ticket Prices, Introducing Variable Pricing
Published September 6, 2006
BRUINS: In Boston, Kevin Paul Dupont reported Bruins season-ticket holders found that the “front-row loge seats took a big bump, from $90 to $150 per game,” up 66.7%. The same seats will be sold for $175 per game at the box office, and the “cost for a pair of seats along the glass for a full-season” is $12,610. The Bruins will “freeze the $150 price for three seasons, and ticket-holders also will receive memberships at Legends, the Vault’s third-floor bar/eatery” (BOSTON GLOBE, 9/3). In this week’s SPORTSBUSINESS JOURNAL, Terry Lefton reports the Bruins this week are launching a new campaign, via SME Branding, N.Y., with the tag “Hub of Hockey.” The campaign, which aims at “branding and selling tickets,” includes print, radio, outdoor, online and TV (SBJ, 9/4 issue).