Seahawks Brand Still Has Room To Grow Phillies Shake Up Front Office Hornets To Raise Season-Ticket Prices D-Backs' Payroll High For Team, Low For MLB Will Deflategate Impact Kraft-Goodell Relationship? Benson Remains Heavily Involved With Teams Koonin Won't Put Timetable On Hawks Sale White Sox Need To Capture Casual Fans Orioles Freeze Ticket Prices For This Season Tigers Rebrand Lower-Deck Seats At Comerica
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Published September 6, 2006
BRUINS: In Boston, Kevin Paul Dupont reported Bruins season-ticket holders found that the “front-row loge seats took a big bump, from $90 to $150 per game,” up 66.7%. The same seats will be sold for $175 per game at the box office, and the “cost for a pair of seats along the glass for a full-season” is $12,610. The Bruins will “freeze the $150 price for three seasons, and ticket-holders also will receive memberships at Legends, the Vault’s third-floor bar/eatery” (BOSTON GLOBE, 9/3). In this week’s SPORTSBUSINESS JOURNAL, Terry Lefton reports the Bruins this week are launching a new campaign, via SME Branding, N.Y., with the tag “Hub of Hockey.” The campaign, which aims at “branding and selling tickets,” includes print, radio, outdoor, online and TV (SBJ, 9/4 issue).