Red Sox Make Splash With Sale Trade Sale Trade Signals Full Rebuild For White Sox A's Dave Kaval Opens His Office To Fans USL Rowdies Owner Campaigns To Join MLS Minnesota Teams Struggle For Attendance Giants Will Be Forced To Pay Luxury Tax Cubs' Average Price For Season Tickets Will Rise Red Sox Look To Avoid Luxury Tax Sources: LeBron Not Staying At Trump Hotel In N.Y. Clippers Holding Camp In Hawaii
Preds Raising Ticket Prices, Introducing Variable Pricing
Published September 6, 2006
BRUINS: In Boston, Kevin Paul Dupont reported Bruins season-ticket holders found that the “front-row loge seats took a big bump, from $90 to $150 per game,” up 66.7%. The same seats will be sold for $175 per game at the box office, and the “cost for a pair of seats along the glass for a full-season” is $12,610. The Bruins will “freeze the $150 price for three seasons, and ticket-holders also will receive memberships at Legends, the Vault’s third-floor bar/eatery” (BOSTON GLOBE, 9/3). In this week’s SPORTSBUSINESS JOURNAL, Terry Lefton reports the Bruins this week are launching a new campaign, via SME Branding, N.Y., with the tag “Hub of Hockey.” The campaign, which aims at “branding and selling tickets,” includes print, radio, outdoor, online and TV (SBJ, 9/4 issue).