Angels Eat $60M To Send Hamilton To Rangers Bell, Tanenbaum Could Buy CFL Argos Orlando City Continues Strong Ticket Sales Oilers Continue Front Office Shakeup Bucks Optimistic Arena Deal Will Get Done Ressler Saw Value In Hawks, Market Silver Apologizes For Not Consulting Heat Franchise Notes Leafs Optimistic Fans Will Buy Rebuild Sharks Owner Backs Execs In Letter
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Preds Raising Ticket Prices, Introducing Variable Pricing
Published September 6, 2006
BRUINS: In Boston, Kevin Paul Dupont reported Bruins season-ticket holders found that the “front-row loge seats took a big bump, from $90 to $150 per game,” up 66.7%. The same seats will be sold for $175 per game at the box office, and the “cost for a pair of seats along the glass for a full-season” is $12,610. The Bruins will “freeze the $150 price for three seasons, and ticket-holders also will receive memberships at Legends, the Vault’s third-floor bar/eatery” (BOSTON GLOBE, 9/3). In this week’s SPORTSBUSINESS JOURNAL, Terry Lefton reports the Bruins this week are launching a new campaign, via SME Branding, N.Y., with the tag “Hub of Hockey.” The campaign, which aims at “branding and selling tickets,” includes print, radio, outdoor, online and TV (SBJ, 9/4 issue).