Wild Raise Season-Ticket Prices Yankees, Mets Seeing Big TV Ratings Drops NYC FC Hires Claudio Reyna As Football Dir Haslam Apologizes To NFL Owners Kings Seeing High Demand For Season Tix NHL Franchise Notes NYC FC Owners Still Hopeful On Queens Stadium NYC FC Key To Building Man City Brand Leiweke Seeks To Make Raptors Canada's Team Bobcats Apply For Hornets Name Change
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Published September 6, 2006
BRUINS: In Boston, Kevin Paul Dupont reported Bruins season-ticket holders found that the “front-row loge seats took a big bump, from $90 to $150 per game,” up 66.7%. The same seats will be sold for $175 per game at the box office, and the “cost for a pair of seats along the glass for a full-season” is $12,610. The Bruins will “freeze the $150 price for three seasons, and ticket-holders also will receive memberships at Legends, the Vault’s third-floor bar/eatery” (BOSTON GLOBE, 9/3). In this week’s SPORTSBUSINESS JOURNAL, Terry Lefton reports the Bruins this week are launching a new campaign, via SME Branding, N.Y., with the tag “Hub of Hockey.” The campaign, which aims at “branding and selling tickets,” includes print, radio, outdoor, online and TV (SBJ, 9/4 issue).