As Internet Service Providers battle for market share, SportsBusiness Journal will look at how ISPs are using sports to build their brand and win new subscribers. The growing interest in broadband technology has helped create a fertile field for ISPs wanting to either land new subscribers or to encourage existing customers to upgrade. We will look at the different ways ISPs have activated their sports sponsorships both nationally and regionally, and how they position their message to potential subscribers. As part of our coverage, we’ll ask a group of marketing experts to grade ISPs on their sponsorship efforts. Publishing Date: September 25. Ad Closing Date: September 12. For information on advertising contact National Advertising Director Julie Tuttle at 212-500-0711 or jtuttle@sportsbusinessjournal.com.