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SBD/Issue 232/The Back of the Book
Turnkey Sports Poll Examines State Of Pro Tennis In The U.S.
Published August 29, 2006
With the U.S. Open continuing today, the following presents results of a Turnkey Sports Poll during the month of July in which 52.6% of respondents said professional tennis in the U.S. is losing ground. The panel is composed of 400+ senior-level sports industry execs spanning all professional and intercollegiate sports (Turnkey Sports).
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| Professional tennis in the United States is | |
|---|---|
| Losing ground | 52.61% |
| Stuck in neutral | 42.61% |
| Making a comeback | 3.04% |
| No response | 1.74% |
| What is the single biggest obstacle to professional tennis becoming more popular in the United States? | |
|---|---|
| Too few American stars | 48.91% |
| Structure and schedule too fragmented | 26.20% |
| Other | 12.23% |
| Inadequate player marketing | 5.68% |
| Inadequate event marketing | 2.62% |
| Too little media coverage | 2.18% |
| No response | 2.18% |
