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SBD/Issue 231/Sports Media
Fox Adds Charles Davis, Barry Alvarez To BCS Title Booth
Published August 28, 2006
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| Fox Taps Alvarez To Serve As Analyst For Fiesta Bowl, BCS Title Game |
BOWLING GREEN: In N.Y., Richard Sandomir noted Fox’ outlay of $83M annually for BCS rights through 2010 marks just a 7% increase over the previous deal. The “lack of a big rise in fees is because of increasing access to the bowl games to 11 conferences, up from six, which may diminish the attractiveness of the Fiesta, Orange or Sugar Bowls.” Fox, “for its money, thinks it bought a profitable package of games that can be promoted during the NFL season, baseball postseason and throughout its prime-time programming.” Fox Network Group President & CEO Tony Vinciquerra said that the network “has sold 50[%] of its advertising for all four years.” But Sandomir wrote Fox is “hamstrung, to a degree, by a lack of regular-season college games on which it could promote its bowl games.” Goren: “It’s not my choice, but it’s the landscape” (N.Y. TIMES, 8/27).






