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SBD/Issue 231/Sponsorships, Advertising & Marketing
Graham’s Lawyer Says Nike Has “No Basis” For Nixing Deal
Published August 28, 2006
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| Nike Suspends Gatlin, Terminates Deal With Coach |
NOTES: In N.Y., Lynn Zinser noted endorsement deals “typically have clauses giving sponsors an out if a client fails a doping test,” but Nike Dir of Communications Dean Stoyer said that the “move to suspend Gatlin’s contract was ‘without precedent’” (N.Y. TIMES, 8/26). The WALL STREET JOURNAL’s Stephanie Kang noted Nike has “stuck with controversial athletes” in the past, like Lakers G Kobe Bryant when he was accused of sexual assault in ’03. IEG Sponsorship Report Editorial Dir Jim Andrews said, “They have the reputation for sticking with their athletes. They don’t fully say they’re standing behind them, but they don’t drop them either” (WALL STREET JOURNAL, 8/26).






