NFL To Sell Women’s Belts, Purses Featuring Team Logos

Littlearth Productions Selling Line Of NFL Team-Branded Purses, Belts

Pennsylvania-based Littlearth Productions has begun producing women’s “purses, belts and key chains with the colors and logos of NFL teams,” according to Anya Sostek of the PITTSBURGH POST-GAZETTE. Items will cost $18-298 and will range from a mesh jersey purse to a Swarovski crystal-embellished “fender flair” purse. They will be sold online as well as in NFL team stores. The contract is “one of the largest ever signed” by the company, and it “arose through pure coincidence,” as Rooney Sports President Tom Rooney, the nephew of Steelers Chair Dan Rooney, is a neighbor of Littlearth’s former controller. The NFL, which began selling female-cut jerseys two years ago, is “looking to expand its merchandise for women” (PITTSBURGH POST-GAZETTE, 8/19).