On The Rebound

Kobe Bryant has signed his first new major endorsement deal since being charged with sexual assault in July ’03, becoming the cover athlete for Sony Computer Entertainment America’s “NBA 07.” Bryant will also appear in TV and print ads for the game. While the charges against Bryant were dropped in September ’04, some sports marketers suggest videogame fans are not likely to be impacted by Bryant’s past legal issues. Sports Business Group President David Carter: “The video gamer is much more concerned with his on-the-court performance.”

Shoe-In
Struggling Foot Locker hires Evercore Partners, raising speculation of sale.

Blue Streak
Louisville-based equity firm acquires former SFX tennis group, Bill Strickland’s hoops and football practice.

What Women Want
NFL inks deal to sell belts, purses with team colors, logos.

Split Decision
Denver-based company using time-share model for suites at local sporting venues.

Tony Award
Kornheiser taken to task for sensitivity to “MNF” criticism.

The Sweater Song
Bruins drop third jersey in favor of vintage spoked-B look.

Irish Eyes
Notre Dame investigating possible violation after athletes tape promo spots for TV show.