SBD/Issue 225/Sponsorships, Advertising & Marketing

Nike This Weekend Breaking First Spot Around Maria Sharapova

Nike To Break First Sharapova Spot
During Fox’ “Teen Choice Awards”
Nike will break its first spot featuring endorser Maria Sharapova during Fox’ “Teen Choice Awards” on Sunday. In the ad, Sharapova goes through her pregame routine as she travels from her hotel to center court at Arthur Ashe Stadium, passing people singing “I Feel Pretty.” She hits a shot and grunts, which silences the fans. Sharapova will debut her Nike performance tennis dress for the U.S. Open in the spot. In addition, she will also unveil a separate custom-made performance dress for her evening matches. John McEnroe, Patrick McEnroe and Mary Joe Fernandez also appear in the spot (Nike).

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