SBD/Issue 222/The Back of the Book

Retail Sales Of Major Sports Licensors Since ’01

Retail sales of licensed sports products in the U.S. and Canada rose 5% to $13.23B in ’05. The following presents retail sales of major sports licensors in the U.S. and Canada since ’01. All figures are in billions of dollars (SGMA/The Licensing Letter).

RETAIL SALES OF MAJOR SPORTS LICENSORS IN
THE U.S. AND CANADA
(in billions of dollars)
LICENSOR
2005
2004
2003
2002
2001
NFL
$3.15
$2.95
$2.75
$2.50
$2.45
MLB
$3.10
$2.90
$2.75
$2.70
$2.60
Colleges
$2.90
$2.85
$2.75
$2.50
$2.40
NBA
$2.35
$2.25
$2.20
$1.55
$1.20
NASCAR
$1.25
$1.15
$1.15
$1.15
$1.00
NHL
$0.40
$0.45
$0.95
$0.90
$0.85

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