SBD/Issue 222/The Back of the Book

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  • Retail Sales Of Major Sports Licensors Since ’01

    Retail sales of licensed sports products in the U.S. and Canada rose 5% to $13.23B in ’05. The following presents retail sales of major sports licensors in the U.S. and Canada since ’01. All figures are in billions of dollars (SGMA/The Licensing Letter).

    RETAIL SALES OF MAJOR SPORTS LICENSORS IN
    THE U.S. AND CANADA
    (in billions of dollars)
    LICENSOR
    2005
    2004
    2003
    2002
    2001
    NFL
    $3.15
    $2.95
    $2.75
    $2.50
    $2.45
    MLB
    $3.10
    $2.90
    $2.75
    $2.70
    $2.60
    Colleges
    $2.90
    $2.85
    $2.75
    $2.50
    $2.40
    NBA
    $2.35
    $2.25
    $2.20
    $1.55
    $1.20
    NASCAR
    $1.25
    $1.15
    $1.15
    $1.15
    $1.00
    NHL
    $0.40
    $0.45
    $0.95
    $0.90
    $0.85

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